Telegram has introduced Goodies, an NFT-based collectible gift system within its messaging platform, allowing users to upgrade animated gifts into unique NFTs. These NFTs can be traded, transferred, or auctioned, contributing to a trading volume exceeding $3.5 million in June 2025. This volume surpasses the combined NFT trading volumes on Ethereum and other blockchains. Some early adopters have reported returns exceeding 300x on certain gifts. The update also features enhanced search filters, service message reactions, and third-party verification icons to bolster security and user experience.