Strive, founded by Vivek Ramaswamy and Anson Frericks in 2022, initially positioned itself against ESG and DEI initiatives, emphasizing shareholder value. The firm targeted the influence of major asset managers like BlackRock, Vanguard, and State Street in corporate governance. Following its merger and public listing in 2025, Strive has notably shifted its strategy towards a Bitcoin treasury approach, marking a significant pivot in its operational focus.
Strive Shifts Focus to Bitcoin Treasury Strategy Post-Merger
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