Strive CEO Matt Cole said Bitcoin's pullback to near its 200-week moving average of approximately $68,000 presents a favorable opportunity to increase exposure, noting the level has historically aligned with strong accumulation windows. Cole revealed that Strive's Bitcoin increase ratio has climbed from 30% at year-end 2025 (when BTC was ~$87,500) to 55% by September 30, 2026 (~$83,600), and now exceeds 70% following the SATS launch and the current downturn. The company plans to continue issuing preferred stock during market dips to raise capital for additional Bitcoin purchases. Strive's ASST shares have gained roughly 51% year-to-date, outperforming Bitcoin's ~19% decline over the same period, according to Cole, who argued the market has yet to fully price in the company's capital structure and long-term return potential.