Steak 'n Shake, a fast-food chain with a market cap of $300 million, has announced its rebranding as a Bitcoin company. This strategic shift aligns with the growing trend of traditional businesses embracing digital assets, as Bitcoin's market performance continues to draw attention. The move is part of a broader strategy to capitalize on the increasing interest in cryptocurrencies across various sectors. Investors are closely monitoring the impact of this rebranding on the company's market cap and brand positioning.