Steak 'n Shake has increased its Strategic Bitcoin Reserve by $5 million, bringing the total to $15 million, equivalent to approximately 167.7 BTC at current prices. This move follows a $10 million addition earlier in January, highlighting the company's strategy to channel all Bitcoin sales into its reserve. The initiative is part of a broader fintech transformation aimed at enhancing financial flexibility and growth. The company, which began accepting Bitcoin payments in May, attributes an 18% rise in same-store sales in 2026 to its crypto adoption. Additionally, Steak 'n Shake plans to offer Bitcoin bonuses to hourly employees starting March 1, with a two-year vesting period. This aligns with a growing trend among corporations to integrate cryptocurrency into treasury management and employee incentives, viewing Bitcoin as a hedge against fiat volatility.