Stablecoins are increasingly being adopted in Latin America as a solution to the region's banking challenges, where 60% to 70% of the population remains unbanked and reliant on cash. The volatility of local currencies has prompted both individuals and businesses to turn to stablecoins to preserve value and avoid financial losses. As more people receive payments in stablecoins, awareness and usage of these digital assets are growing, offering a stable alternative to fluctuating local currencies.