Square is incentivizing U.S. merchants by offering $50 worth of Bitcoin to the first 20,000 who activate its new 'Bitcoin Conversation' feature. This initiative allows sellers to engage with and learn about Bitcoin directly through the Square dashboard. The move aligns with a broader trend of corporate Bitcoin adoption, highlighted by Coinbase's addition of 2,772 Bitcoin to its reserves in Q3 and Prenetics increasing its holdings to 378 Bitcoin. Meanwhile, Bitcoin's price hovers around $109,000, struggling to break the $110,000 mark amid ETF outflows and U.S.-China trade tensions.