The launch of spot Bitcoin ETPs in January 2024 has significantly expanded the cryptocurrency investment landscape. Previously dominated by self-directed retail traders and sophisticated hedge funds, the market now includes a wider range of investors. Institutions, advisors, and clients seeking traditional brokerage access points are increasingly participating in the crypto market. Krista Lynch, Grayscale's SVP of ETF Capital Markets, highlighted this shift on the Steady Wealth Podcast. She noted that the introduction of these ETPs provides a familiar investment vehicle for those previously hesitant to engage with cryptocurrencies, thereby broadening the market's appeal and accessibility.