Soulja Boy has made a notable return to the cryptocurrency scene in 2025, launching a new creator token and issuing a public apology for past controversies. The rapper, who previously engaged in crypto activities such as a 2018 Bitcoin-themed song and various token promotions in 2021, faced backlash due to scams and legal issues. Blockchain investigator ZachXBT identified 73 crypto and 16 NFT projects promoted by Soulja Boy between 2021 and 2023, many of which were unsuccessful. His latest venture has elicited mixed reactions from fans, critics, and regulatory bodies.