Sony Bank has launched BlockBloom Inc., a new subsidiary focused on developing Web3 services, including digital assets, NFTs, and blockchain infrastructure. The subsidiary, which is wholly owned by Sony Bank, will operate under Japan's regulated digital asset framework. BlockBloom has been capitalized with $2 million and is set to commence operations in autumn 2025. The establishment of BlockBloom marks Sony Bank's strategic move to integrate blockchain technology into its services. Despite the new venture, Sony Bank anticipates minimal impact on its earnings for the fiscal year ending March 31, 2026.