Solana is pivoting towards Internet Capital Markets (ICM) to transform the internet into a value layer, as detailed in a July 2025 roadmap. This strategic shift includes short-term upgrades like Jito Labs' BAM and Anza's transaction improvements, mid-term enhancements such as DoubleZero's high-speed network, and long-term goals like multi-producer block and ACE execution. Key projects under the ICM initiative include MetaDAO, Believe, Trends.fun, and ICM.RUN, focusing on decentralized governance and content monetization. The rise of the Chinese meme 'SolaLa', which has surpassed $15 million in market value, highlights the growing interest in ICM. Additionally, Pump.fun's new X account 'Spotlight' aims to accelerate ICM development. Despite these advancements, Solana's ICM initiative faces infrastructure and liquidity challenges as it remains in its early stages.