SoFi Technologies has acquired the majority of assets from UK fintech PrimaryBid, effectively ending its independence. Announced on May 11, the acquisition focuses on PrimaryBid's directed share program, a key technology platform that gained prominence during the pandemic. Financial terms were not disclosed, but SoFi's shares rose by approximately 3% following the announcement, with CEO Anthony Noto purchasing 15,545 additional shares. The acquisition follows a partnership between SoFi and PrimaryBid established in October 2024, which developed DSP2.0, a US-focused Directed Share Platform. This platform facilitates equity offerings by reserving shares for retail investors and employees. While SoFi acquires the majority of PrimaryBid's assets, the remaining assets may face liquidation, potentially returning funds to investors. PrimaryBid, founded in 2016, aimed to democratize access to capital raises, attracting support from SoftBank and the London Stock Exchange Group.