Snap Inc. shares surged 18% in premarket trading on November 6, 2025, after the company announced a $400 million partnership with AI startup Perplexity. This strategic collaboration will see Perplexity's AI answer engine integrated into Snapchat's Chat interface, with implementation set to begin in early 2026. The partnership is anticipated to open new revenue streams for Snap starting in 2026, enhancing the platform's user engagement and monetization capabilities.