Shift Markets has launched a white-label prediction market platform, enabling operators to integrate event-based trading into their existing systems without the need for a separate platform. This new software allows operators to offer prediction markets under their own brand, covering areas such as politics, macroeconomics, finance, and sports. The platform is designed for seamless integration, providing operators with full control over the user experience while connecting to liquidity sources like Kalshi and Polymarket. Shift Markets CEO Ian McAfee highlighted the rapid growth of prediction markets, noting the software's ability to offer a practical solution for operators seeking to expand their product offerings without overhauling their existing infrastructure.