SEGG Media Corporation, a Nasdaq-listed company, has announced a $300 million initiative to integrate blockchain technology into its sports and entertainment sectors. The company plans to use its Digital Asset Treasury to acquire ZIG, the native token of ZIGChain, as part of this strategy. SEGG will allocate 80% of the treasury to a diversified crypto portfolio, including Bitcoin and validator-based income on networks like Ethereum, Solana, and ZIGChain, while the remaining 20% will focus on acquisitions. In collaboration with ZIGChain, SEGG aims to tokenize assets such as athlete intellectual property and fan stakes. This partnership includes a memorandum of understanding to utilize ZIGChain’s infrastructure for real-world asset tokenization and to launch a trading platform on Sports.com and Concerts.com.