SEC Chairman Paul Atkins announced upcoming regulatory measures for cryptocurrencies during his speech at the ETHDenver conference. Key initiatives include clarifying the 'Investment Contract' framework to define when crypto assets qualify as investment contracts. The SEC is also considering an innovation exemption to permit pilot trading of tokenized securities under restricted conditions, such as on automated market makers, to gather insights for future regulations. Additionally, the SEC plans to advance rules on crypto asset financing, broker custody of non-securities crypto assets, and modernizing transfer agency rules. Atkins emphasized the SEC's role in ensuring transparency and adequate information disclosure, rather than focusing on short-term price movements, to allow market participants to make informed decisions.