A deepfake video featuring Portuguese football star Cristiano Ronaldo has been circulating on social media, falsely promoting a cryptocurrency token called USWR. Scammers employed AI technology to create a realistic video of Ronaldo, complete with fake audio, to mislead fans and investors into purchasing the token. This incident highlights a growing trend of deepfake scams exploiting celebrity images in the crypto space. Security experts caution that the sophistication of AI-generated videos makes it challenging for users to discern authenticity, urging investors to verify endorsements through official channels. The rise of deepfake technology in crypto scams underscores the need for heightened vigilance among investors.