SBI Ripple Asia, a division of SBI Group, has partnered with Japanese travel agency Tobu Top Tours to create a new payment platform utilizing the XRP Ledger. This initiative will enable the issuance of NFTs as digital souvenirs and discount vouchers, aiming to enhance the fan economy and bolster regional development. The service is slated for launch in the first half of 2026, marking a significant step in integrating blockchain technology into the tourism sector in Japan.