Samsung Electronics is set to announce its preliminary Q2 2026 earnings on July 7, with market expectations pointing to an operating profit of approximately 85 trillion won. This marks a continuation of record-level profitability, driven by soaring memory chip prices amid strong AI infrastructure demand. Financial data suggests Q2 revenue will reach around 169.4 trillion won, with operating profit at about 85.5 trillion won, reflecting significant year-on-year growth. The semiconductor division, particularly DRAM and NAND flash memory, is the primary profit driver, with average selling prices expected to rise 40% to 60% quarter-on-quarter. This surge in demand for AI computing power has led to the semiconductor segment contributing over 90% of the company's profits. In contrast, the consumer electronics division, including smartphones and TVs, faces pressure from rising component costs and increased competition, though promotional activities have supported some sales. Looking ahead, market focus is on growth drivers for the second half of the year, including expanding demand for HBM4, high-performance SSDs, and AI server-related storage, as well as advancements in 2nm process technology and AI chip foundry collaborations.