Rumble has introduced a non-custodial crypto wallet, enabling users to tip creators directly on its video platform using Bitcoin, USDT, and Tether Gold. This integration, developed in partnership with Tether, eliminates the need for banks and payment processors, allowing for seamless transactions within the Rumble ecosystem. The wallet, built on Tether's Wallet Development Kit, marks the first public deployment of this toolkit, ensuring users maintain control over their digital assets. The launch of the Rumble Wallet has positively impacted the company's stock, which rose nearly 4% to trade around $7. This development is part of Rumble's broader digital asset strategy, which includes significant Bitcoin holdings. The company currently ranks as the 85th largest public Bitcoin treasury holder, with 211 Bitcoin. Tether's substantial investment in Rumble further underscores the strategic alignment between the two companies, highlighting a shift in video platform monetization strategies.