Robinhood has introduced new prediction market features, enhancing its platform with advanced trading options for NFL game outcomes. The company reported that over 1 million users have traded 11 billion contracts, highlighting significant engagement. This development is part of a joint venture with Susquehanna International Group to build Robinhood's own market infrastructure. In a competitive move, Coinbase has partnered with Kalshi to expand its offerings in the prediction market space. As these platforms innovate, questions about the safety of exchanges like KuCoin are emerging, with KuCoin also exploring similar advancements.