Bitcoin financial services firm River reports that its commercial clients have reinvested an average of 22% of their profits into Bitcoin in 2025. Private enterprises have collectively acquired 84,000 Bitcoins this year, representing about a quarter of the holdings by institutional fund managers and corporate treasuries. Real estate companies lead the trend, reinvesting nearly 15% of their profits into Bitcoin, while sectors such as hospitality, finance, and software allocate between 8% and 10%. Additionally, some fitness studios and religious non-profits are also purchasing Bitcoin.