PwC, one of the "Big Four" accounting firms, is increasing its focus on digital asset services after years of caution in the crypto sector. Paul Griggs, head of PwC US, noted that this strategic shift began last year, driven by the appointment of more crypto-friendly officials in US regulatory bodies and legislative progress on stablecoins. Griggs highlighted that the GENIUS Act and stablecoin regulatory frameworks are expected to boost market confidence in these products and asset classes. He emphasized that asset tokenization will continue to evolve, and PwC aims to be actively involved in this ecosystem.