PURR, a major Digital Asset Treasury (DAT) for HYPE, is utilizing a strategic mechanism that allows it to dynamically expand its buying power through At-The-Market (ATM) share issuance. Unlike traditional models that rely on fixed treasury balances, PURR's approach leverages market liquidity and mNAV premiums to continuously generate capital for acquiring HYPE. The ATM issuance method enables PURR to issue new shares at market prices, anchored to the volume-weighted average price (VWAP), rather than offering discounts. This strategy allows PURR to maintain liquidity and trading volume, potentially adding approximately $8 million per day in buying power, contingent on current trading volumes. This approach contrasts with typical DAT failures, which often result from poor asset selection and structural issues. HYPE's structure, with its deflationary supply and protocol revenue translating into demand, positions it uniquely to avoid common DAT pitfalls. By maintaining strong market momentum and trading activity, PURR's strategy could redefine its role from a simple buyer to a dynamic market participant capable of sustaining and amplifying its financial capabilities.