Pump.fun, a memecoin platform built on Solana, is expanding into live streaming, redefining the creator capital market. This move allows viewers to invest in creators through crypto tokens, significantly increasing revenue shares for content creators. Since a fee overhaul in September, top streamers have earned tens of thousands of dollars. The platform, which initially faced moderation challenges, has relaunched with enhanced safeguards and is supporting projects like Basedd House. The viral 'Solana the Child' event has positioned Pump.fun as a competitor to platforms like TikTok and Twitch, showcasing its strategy to merge entertainment with on-chain investing.