The PUMP token has plummeted over 20% from its all-time high, driven by profit-taking from large holders and a broader decline in the memecoin market. Despite a buyback program that reduced supply by 7%, the token's price remains pressured. On September 20, 2025, Lookonchain reported significant whale activity, with one address selling 466.74 million tokens for a 149% profit. The PUMP token is now hovering near a critical support level of $0.0067, with traders closely monitoring its ability to maintain this level amid ongoing market challenges.