The Pudgy Penguins NFT project has unveiled a holiday campaign at the Las Vegas Sphere, featuring a multi-day animated advertisement starting December 24. The campaign, costing approximately $500,000, marks the project's strategic move to expand into mainstream consumer markets beyond the crypto space. Known for its collection of 8,888 cartoon penguin NFTs, Pudgy Penguins has diversified its offerings with physical toys and a browser game called Pudgy World. Additionally, the project is set to launch its new token, PENGU, on the Solana blockchain, further enhancing its ecosystem.