Privacy coins have emerged as the top-performing segment in the cryptocurrency market in 2025, despite low retail interest and minimal media coverage. Data from Artemis reveals that the privacy coin sector has surged 71.6% year-to-date, significantly outpacing Bitcoin's 27.1% and Ethereum's 33.4% gains. Zcash (ZEC) and Monero (XMR) have been at the forefront of this rally, with ZEC experiencing a remarkable 150% increase in the past week, while XMR has gained nearly 14%. The growth in privacy coins is attributed to capital rotation, regulatory developments, and a renewed focus on privacy as a key growth theme.