Super Bowl LX, held on February 9, 2026, at Levi's Stadium, saw the Seattle Seahawks defeat the New England Patriots 29-13. While the game was notable for its defensive plays, the real action unfolded in the betting world, where prediction markets outpaced traditional sportsbooks. Kalshi reported a record $871 million in trading volume on game day, contributing to an estimated $1.2 billion in prediction market trading across platforms like Kalshi and Polymarket. In contrast, Nevada's sportsbooks reported a $133.8 million handle, the lowest since 2016, despite the American Gaming Association noting a 27% increase in national legal wagers to $1.76 billion. Analysts suggest the shift towards prediction markets is structural, driven by their broader accessibility and diverse contract offerings. This trend highlights a potential transformation in how sports betting integrates with financial market dynamics.