POPOLOGY®, a decentralized media platform founded by Joe Rey and Oliver, is set to transform the entertainment industry by leveraging Web3 infrastructure. The platform aims to convert attention into a measurable, ownable, and earnable digital asset through its Public Trust Ledger™, NFT-powered curation, and on-chain brand sponsorships. It also features a MiCA-aligned utility token. Creators on POPOLOGY® can mint content as NFTs, while brands can underwrite views with transparent ROI, and viewers can earn rewards for their engagement. The platform plans to launch its MVP beta in April 2026, with ambitions for global expansion and a decentralized governance model.