Polymarket has partnered with Kaito AI to introduce "Attention Markets," a new platform allowing users to bet on trends, brand popularity, and public opinion. Kaito AI, a Singapore-based crypto data company, aggregates data from platforms like X, TikTok, Instagram, and YouTube to measure mindshare and sentiment shifts. This collaboration will enable the creation of markets such as "Anthropic vs. OpenAI popularity comparison." Polymarket plans to launch dozens of these markets in March, with an aim to expand to thousands by year-end. Kaito AI has raised $10.5 million, achieving a valuation of $87 million, to support this initiative.