At the Token 2049 conference in Singapore, Polychain CEO Olaf Carlson Wee addressed the contrasting perspectives of institutional and retail investors on meme coins. He highlighted that institutions often regard meme coins as speculative and akin to gambling, while retail investors are drawn to their social aspects. Carlson Wee emphasized the social layer as the core value of meme coins, suggesting that address tracking can predict content virality. He proposed a novel model where social media posts could be tokenized, allowing users to earn rewards through sharing. This approach could shift content ranking from algorithms to market dynamics, potentially transforming social media by making user accounts tradable and generating revenue through transaction fees instead of advertisements.