Pinkfong, the creator of the viral 'Baby Shark' song, has tokenized its intellectual property on Story Protocol's ip.world platform. This move enables fans and creators to remix and expand the Pinkfong IP, turning it into a tradable and programmable asset. Pinkfong's content has achieved over 140 billion views and 240 million subscribers, with 'Baby Shark' being the most-viewed video on YouTube, surpassing 16 billion views. Story Protocol is broadening its IP tokenization efforts to include music, AI models, and game assets. Recent initiatives include the tokenization of Aria Protocol's $100 million Korean music catalog, highlighting the growing trend of digital asset transformation in various creative industries.