PEI Licensing, the parent company of Original Penguin, has filed a trademark infringement lawsuit against Pudgy Penguins, a crypto brand. The lawsuit claims that Pudgy Penguins' use of penguin-themed apparel marks misleads and deceives consumers. PEI Licensing has been using a penguin mark since 1956 and initially sent a cease-and-desist letter to Pudgy Penguins in October 2023.