Payward is positioning itself as more than just a larger crypto exchange, according to Arjun Sethi. The company envisions itself as a comprehensive global operating system that operates 24/7, encompassing global capital markets, spot and derivatives trading, payments, custody, tokenized equities, and Fed rail settlement. Sethi contrasts Payward's approach with that of Coinbase and Robinhood, noting that while Coinbase focuses on institutional and retail markets in the US, and Robinhood integrates crypto into its retail brokerage, Payward aims to address foundational market layers that remain unexplored.