A recent study conducted by PayPal and the National Cryptocurrency Association (NCA) reveals that cryptocurrency payments are becoming mainstream in the U.S., with 40% of merchants now accepting them. The study surveyed 619 payment strategy decision-makers across various industries, highlighting that sectors such as hospitality, travel, digital goods, gaming, and retail are leading the adoption. The research indicates that crypto payments account for 26% of total sales for these merchants, underscoring their growing significance. Additionally, 90% of merchants reported customer inquiries about crypto payments, and 80% believe these payments will become common within five years. Key drivers for adoption include transaction speed and the ability to attract new customers, with millennials and centennials showing the highest interest in using crypto for payments.