PayFi has emerged as a key focus in the crypto industry in 2025, with significant involvement from stablecoin issuers, exchanges, and payment giants. At the Token2049 event in Singapore, industry practitioners shared insights into their strategies and challenges. Companies like DeCard continue to utilize traditional payment networks such as Visa and Mastercard, while others, like BenPay, are developing native crypto payment solutions using stablecoins and QR codes. Ellipay is advancing offline stablecoin payments through POS hardware.
Despite the growing interest, PayFi projects face hurdles such as regulatory compliance, low user adoption, and dependence on legacy financial systems. Industry experts stress the importance of infrastructure innovation, user education, and global regulatory alignment to achieve widespread adoption of PayFi solutions.
PayFi Projects Navigate Challenges Amidst Growing Interest in 2025
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