Paybis, a cryptocurrency exchange and custodial services provider, has reported a significant increase in user retention, with over 76% of its business-to-consumer (B2C) transactions now driven by returning customers. This marks a notable shift from 2017, when 73% of transactions were from new users. The company attributes this trend to its platform's maturity and enhancements such as a simplified three-step purchasing process and support for 22 global payment methods.
In the past 12 months, Paybis processed nearly $2.4 billion in transactions, bringing its total trading volume to over $5.4 billion. Stablecoins like Tether and USD Coin accounted for a significant portion of this volume. Additionally, since launching its business-to-business (B2B) services in 2023, Paybis has processed $2.29 billion in commercial transactions, serving 624 companies globally. The company continues to focus on reducing payment friction and addressing high bank fees.
Paybis Reports Surge in Returning Crypto Users, Boosting Retention Rates
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