In the competitive crypto industry, building trust is crucial, and public relations (PR) plays a key role in achieving this. Unlike advertising, which primarily boosts visibility, PR leverages third-party validation from reputable media and industry experts to establish credibility. Agencies like Outset PR specialize in securing coverage in tier-1 media outlets, which significantly enhances trust and shapes market perception. A notable example is the Graphite Network, which successfully bolstered its credibility through strategic PR efforts by Outset PR. The network was featured in prestigious publications such as Forbes and VentureBeat, and received expert commentary on Investing.com, demonstrating the effectiveness of targeted PR campaigns in the crypto space.