ORANGE JUICE, a U.S. permanent capital company, has completed a $40 million financing round to acquire and manage small and medium-sized enterprises, using Bitcoin as a treasury reserve. Founded by members of ego death capital, including Jeff Booth and Lyn Alden, the firm aims to focus on long-term operational health rather than traditional fund cycles. Mexican billionaire Ricardo Salinas participated as an anchor investor. The company plans to acquire enterprises with annual cash flows between $1 million and $10 million, using business cash flow for reinvestment or Bitcoin treasury replenishment. A public listing is planned for the future.