OpenAI has launched a new feature for U.S. ChatGPT Pro subscribers, enabling them to connect their bank accounts to the AI model for personalized financial insights. This feature, available on web and iOS, uses Plaid to provide read-only access to users' financial data, including account balances, transaction history, and investment accounts from over 12,000 institutions like Chase and Fidelity. This integration allows ChatGPT to offer tailored budgeting advice based on actual spending patterns, moving beyond generic financial tips. The feature aligns with OpenAI's strategy to enhance ChatGPT's capabilities as a financial assistant, following acquisitions of Hiro Finance and Roi. OpenAI assures users that data usage adheres to existing privacy settings, with options to disconnect accounts and delete data within 30 days. While the tool is not a financial advisory service, it marks a significant step in AI-driven personal finance management, amid growing interest from other tech companies like Perplexity and Intuit in similar integrations.