Oobit has launched its non-custodial crypto payments platform in Colombia, marking its ninth active market. This expansion aligns with a growing trend in Latin America towards stablecoin and crypto-based transactions. Oobit allows users to make purchases directly from their digital wallets via a Visa-linked network, accepted by over 150 million merchants globally. The platform emphasizes direct wallet spending without traditional bank conversions, offering a streamlined crypto-first checkout experience. In Colombia, Oobit joins its existing Latin American markets, including Brazil, Argentina, and Chile. The company reports significant growth in Brazil since its launch in November 2024, with a 200% increase in activity and users spending an average of $400 monthly. USDT leads transactions on Oobit's platform, reflecting a regional preference for dollar-linked stablecoins. Across Latin America, grocery purchases account for 35% of activity, with Brazil expanding into sectors like gas stations and electronics. This expansion underscores the increasing role of stablecoins in everyday transactions across the region.