Ontario Liberal MPP Lee Fairclough has introduced the Stop Harmful Gambling Advertising Act, aiming to ban online gambling ads in the province. The bill seeks to amend Ontario’s Gaming Control Act, 1992, prohibiting licensed operators from advertising through TV, social media, and sponsorships. Violations could result in fines up to C$1 million and license revocation upon a second offense. The proposal responds to a reported 144% increase in calls to ConnexOntario since the iGaming market's 2022 launch, highlighting concerns over gambling addiction. Despite its introduction, the bill faces slim chances of passing due to the Progressive Conservatives' majority in the Ontario Assembly. The Canadian Gaming Association opposes the bill, citing existing stringent regulations and potential for increased illegal operator activity.