Build American AI, a nonprofit organization linked to OpenAI, is funding a TikTok campaign to promote the narrative of a 'Chinese AI threat to the U.S.', according to a WIRED investigation. The campaign, managed by influencer marketing agency SM4, involves paying influencers to incorporate messages about China allegedly stealing U.S. data and jobs into their content. This initiative is part of a two-phase strategy, initially promoting AI benefits in the U.S. before shifting focus to the China narrative.
The nonprofit, affiliated with the super PAC Leading the Future, is backed by OpenAI co-founder Greg Brockman, Palantir co-founder Joe Lonsdale, and venture capital firm Andreessen Horowitz. Despite claims of $140 million in donations, OpenAI and Palantir have denied direct investment. Critics, including media studies expert Jamie Cohen, warn that the campaign could undermine democratic processes by spreading propaganda.
Nonprofit Linked to OpenAI Funds TikTok Campaign on 'China AI Threat'
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