Nike has sold its digital products subsidiary, RTFKT, in December 2025, following the latter's announcement to cease Web3 services earlier in January 2025. The sale, which was conducted quietly, comes as Nike's Converse brand reported a significant 30% drop in quarterly sales. Details regarding the buyer or the terms of the deal were not disclosed by Nike.
Nike Sells Digital Subsidiary RTFKT Amid Converse Sales Decline
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