Nexo, a leading crypto lending platform, has announced a four-year sponsorship deal with the Audi Revolut F1 team, marking its entry as the team's first official digital asset sponsor. The agreement, reportedly worth tens of millions of dollars, grants Nexo branding rights on the team's cars, drivers' helmets, and pit crew uniforms. This follows Nexo's recent multi-year sponsorship with the Australian Open. In the 2024-2025 season, cryptocurrency exchanges have invested a total of $568 million in sports sponsorships, with football accounting for nearly 60% of new deals.