Netflix has partnered with Epic Games to introduce a TV gaming subscription service that utilizes smartphones as controllers through QR code scanning. This innovative service aims to enhance living room entertainment by offering party games like Boggle Party and Lego Party, catering to family and social gatherings. The initiative positions Netflix as a competitor to traditional gaming companies such as Microsoft, Nintendo, and Sony, as it seeks to expand its entertainment offerings and increase user engagement through cloud-based gaming and IP content.