The NEAR Foundation has announced the appointment of five new executives from major companies, signaling a strategic shift towards product development and commercialization. Matt Kummell joins as Chief Business Officer, Alycia Tooill as Head of Human Resources, Chris Briseno as Chief Marketing Officer, George Zeng as Chief Product Officer and head of NEAR AI, and Bowen Wang as Chief Technology Officer and founder of NEAR One. These appointments include leaders from Bloomberg, Digital Currency Group, Flipside, and dYdX, marking a significant transition for the foundation.