NBCUniversal and Aptos Labs have launched Backlot Club, a fan engagement and rewards platform leveraging Aptos' Layer 1 blockchain. The platform, which debuted during Universal Studios' Halloween Horror Nights 2025, enables fans to earn digital rewards through various activities, both online and offline. These rewards are linked to Aptos on-chain assets. This initiative extends their strategic partnership, which has previously included Web3 fan projects for films such as 'Renfield' and 'The Exorcist: Believers.'