Elon Musk has utilized the X platform's paid "Boost" feature to promote a critical investigative article on Sam Altman by journalist Ronan Farrow. The promotion coincided with the start of Musk's lawsuit against OpenAI. Musk also retweeted the article, labeling Altman as "Scam Altman" and urging followers to read it. Despite the promotion, the post did not display an advertising label, though a "Report Ad" option was available in the post's menu. X's guidelines mandate that promoted posts be clearly marked as advertisements. Meanwhile, during the trial, several potential jurors expressed negative sentiments towards Musk or AI.